Privacy Policy

Last updated on: May 6, 2025

This Privacy Policy describes how Luxently (“the Website,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit luxently.com (the “Website”), use our services, make a purchase, or otherwise interact with us in connection with the Website (collectively, the “Services”). In this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or other person whose information we have collected in connection with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the website, update the “Last Updated” date, and take any additional steps required by law.

How we collect and use your personal information

To provide the Services, we collect information as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce the applicable Terms of Service, and protect or defend our rights, the rights of our users, or others.

What personal information do we collect?

The types of personal information we receive about you depend on how you interact with our website and use our services. When we use the term “personal information,” we refer to information that identifies you, relates to you, describes you, or could be used to contact you. The categories and specific types of personal information we collect are described below.

Information we receive directly from you

The information you provide directly to us through our Services may include:

  • Contact information, including your name, address, telephone number, and email address.
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
  • Account information, including your username, password, security questions, and other information used for account security.
  • Customer service information, including the information you provide in your communications with us, for example when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You can choose not to provide this information, but doing so may result in you being unable to access or use certain features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“cookies”).

Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information received from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our website and services, such as Shopify.
  • Our payment providers who collect payment information (e.g., bank account, credit card, or debit card information, billing address) to process your payments, fulfill your orders, and deliver the products or services you requested to fulfill our agreement with you.
  • When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we receive from third parties is processed in accordance with this privacy policy. See also the section below on third-party websites and links.

How we use your personal information

Delivery of products and services

We use your personal information to provide the Services to you and to fulfill our agreement with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining and otherwise administering your account, organizing shipping, facilitating returns and exchanges, and other functions and facilities related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may use. In such cases, Shopify will process your information in accordance with its Privacy Policy and Consumer Protection Policy.

Marketing and advertising

We may use your personal data for marketing and promotional purposes, such as sending marketing and promotional messages by email, SMS, or post, and displaying advertisements for products or services. This may involve using your personal data to tailor the services and advertisements on our website and other websites to you. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.

Security and fraud prevention

We use your personal data to detect, investigate, or take action against potentially fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for the security of your login details. We strongly recommend that you do not share your username, password, or other login details with third parties. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers pursuant to Article 6(1)(f) of the GDPR.

Communication with you and service improvement

We use your personal data to provide customer support and improve our services. This is in our legitimate interest so that we can respond to your inquiries, provide effective services, and maintain our business relationship with you in accordance with Article 6(1)(f) of the GDPR.

Cookies on our website

Like many websites, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our store via Shopify can be found at https://www.shopify.com/legal/cookies.

We use cookies to manage and improve our website and services (including storing your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better personalize the services, products, and advertising on our website and other websites.

Most browsers accept cookies by default. However, you can set your browser to delete or refuse cookies through your browser settings. Please note that deleting or blocking cookies may affect your user experience and may result in some services, including certain features and general functionality, not working properly or no longer being available. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How we share personal information

In certain circumstances, we may share your personal information with third parties for the performance of contracts, legitimate purposes, and other reasons in accordance with this privacy policy. These circumstances may include:

  • With vendors or other third parties who provide services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, order processing, and shipping).
  • With business and marketing partners to provide services to you and show you advertisements. Our business and marketing partners use your information in accordance with their own privacy policies.
  • If you request or authorize us to share certain information with third parties, for example to send you products or through your use of social media widgets or login integrations, this will be done with your consent.
  • With our subsidiaries or within our group, in our legitimate interest to run a successful business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above under “How we collect and use your personal information” and “How we share personal information”:

Category Categories of recipients

  • Identification data such as basic contact information and certain order and account information
  • Commercial information such as order information, purchase information, and customer support information
  • Internet or other similar network activity, such as usage data
  • Geolocation data, such as locations determined through an IP address or other technical means
  • Providers and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  • Business and marketing partners
  • Affiliated companies

We do not use or disclose your personal data without your consent or to draw conclusions about you.

With your consent, we share personal data for advertising and marketing purposes as follows.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee or accept any responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on those websites.

Information you make available in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those platforms without restrictions on how we or third parties use that information. Our inclusion of such links does not necessarily imply our endorsement of the content on such platforms or their owners or operators, unless stated in the Services.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request the deletion of that data.

As of the effective date of this Privacy Policy, we are not actually aware that we “share” or “sell” personal data of individuals under the age of 16 (as defined in applicable law).

Security and storage of your data

Please note that no security measure is perfect or impenetrable and that we cannot guarantee “perfect security.” In addition, the information you transmit to us may not be secure during transmission. We recommend that you do not use unsecure channels to provide us with sensitive or confidential information.

How long we retain your personal data depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights described below with respect to your personal data. However, these rights are not absolute and only apply in certain circumstances. In certain cases, we may refuse your request to the extent permitted by law.

  • Right of access/information: You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.
  • Right to erasure: You may have the right to request that the personal data we hold about you be erased.
  • Right to rectification: You may have the right to request that we correct any inaccurate personal data we hold about you.
  • Right to data portability: You may have the right to receive a copy of the personal data we hold about you and, in certain circumstances, request that this data be transferred to a third party.
  • Right to object to sale, sharing, or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal data or to object to the processing of your personal data for purposes considered “targeted advertising” under applicable data protection laws. Note: If you visit our website with the “Global Privacy Control” opt-out preference signal enabled, we will automatically treat this, depending on your location, as a request to refrain from “selling” or “sharing” information for the device and browser you are using to visit the website.
  • Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal data.
  • Withdrawal of consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
  • Right to object: If we reject your request, you may have the right to appeal our decision. You can do this by responding directly to our rejection.
  • Managing communication preferences: We may send you marketing emails, and you can unsubscribe from these at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send you non-commercial emails, such as emails about your account or orders.

You can exercise these rights as indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. To verify your identity, we may need to request information from you, such as your email address or account details, before we can provide a substantive response to your request. Under applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we must receive proof that you have authorized them to act on your behalf and we may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the details below or by filing a complaint with your local data protection authority.

For the European Economic Area (EEA), you can find a list of relevant data protection supervisory authorities here.

International users

Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data will also be processed by employees and external service providers and partners in these countries.

When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant Australian authority, unless the data is transferred to a country with an adequate level of protection.

Company Name: Luxently
Address: Engelandlaan 286, 2711DZ Zoetermeer, Nederland
Chamber of Commerce Number: 748856
Email: info@luxently.com
Phone Number: +31610923097